Design Concept

Design Concept

Modernizing Wealth Management

Modernizing Wealth Management

Industry

Banking

Company

BlackRock

Timeline

<1 Month

Role

Product Designer

Keywords

Investment Portfolio Management

Status

Pitched

Industry

Banking

Company

BlackRock

Timeline

<1 Month

Role

Investment Portfolio

Industry

Banking

Company

BlackRock

Timeline

<1 Month

Role

Product Designer

Keywords

Investment Portfolio Management

OVERVIEW

BlackRock’s Aladdin platform is the backbone of institutional investment management, supporting over $21 trillion in assets across 300,000+ professionals globally. It provides portfolio management, risk analytics, compliance, and operations on a unified platform. But Aladdin was architected in 1988. Its interface paradigms, while functional, reflect decades of incremental updates rather than intentional design thinking.

I set out to explore a question: what would an institutional investment platform look like if it were designed today, from the ground up, with AI as a first-class citizen rather than a bolt-on feature?

For this speculative concept, I decided to design and build a wealth management platform called Nexus.

BlackRock’s Aladdin platform is the backbone of institutional investment management, supporting over $21 trillion in assets across 300,000+ professionals globally. It provides portfolio management, risk analytics, compliance, and operations on a unified platform. But Aladdin was architected in 1988. Its interface paradigms, while functional, reflect decades of incremental updates rather than intentional design thinking.

I set out to explore a question: what would an institutional investment platform look like if it were designed today, from the ground up, with AI as a first-class citizen rather than a bolt-on feature?

For this speculative concept, I decided to design and build a wealth management platform called Nexus.

BlackRock’s Aladdin platform is the backbone of institutional investment management, supporting over $21 trillion in assets across 300,000+ professionals globally. It provides portfolio management, risk analytics, compliance, and operations on a unified platform. But Aladdin was architected in 1988. Its interface paradigms, while functional, reflect decades of incremental updates rather than intentional design thinking.

I set out to explore a question: what would an institutional investment platform look like if it were designed today, from the ground up, with AI as a first-class citizen rather than a bolt-on feature?

For this speculative concept, I decided to design and build a wealth management platform called Nexus.

CHALLENGE

How might we use modern tools like conversational AI to collapse the gap between raw portfolio data and actionable insight, such that a CRM can answer the same risk questions as a quant, without waiting for a report?

How might we use modern tools like conversational AI to collapse the gap between raw portfolio data and actionable insight, such that a CRM can answer the same risk questions as a quant, without waiting for a report?

How might we use modern tools like conversational AI to collapse the gap between raw portfolio data and actionable insight, such that a CRM can answer the same risk questions as a quant, without waiting for a report?

PROBLEMS

Fragmented Portfolio Visibility

Institutional investors typically manage assets across multiple custodians, external managers, and asset classes (public equities, fixed income, alternatives, real estate, private credit). Aladdin has addressed this through its unified platform, but many organizations still struggle with reconciling internal vs. externally managed assets into a single, trusted view.

Risk Analytics are inaccessible to non-quants

Sophisticated risk tools (VaR, stress testing, factor decomposition) exist in platforms like Aladdin, but they’re designed for quantitative analysts. CIOs, CRMs, and compliance officers who need risk information daily can’t self-serve — they rely on quants to pull reports and translate findings.

Compliance Monitoring Is Reactive, Not Proactive

Mandate compliance (concentration limits, FX hedge ratios, ESG screens, duration constraints) is typically checked in batch processes — daily or weekly. By the time a breach is detected, the portfolio has already been out of compliance for hours or days. Pre-trade compliance exists but is often disconnected from the risk and portfolio views.

Legacy UX creates cognitive overload

Many institutional platforms were built for functionality, not usability drawing from legacy design systems. For example, Bloomberg Terminal’s keyboard-driven interface has a learning curve measured in months. Even more modern platforms like Aladdin present information in dense, undifferentiated tables that demand expertise to parse. There’s no progressive disclosure, no visual hierarchy that guides attention to what matters most.

PROTOTYPES

[1] Client Mandates Dashboard

The primary view. A sortable table of institutional client mandates with at-a-glance KPIs, expandable rows, and AI-generated insights.

[2] Conversational AI Sidebar Panel

A conversational AI panel that sits alongside the main content, accessible via a toggle button in the header. It has full read access to all platform data and responds to natural language queries about portfolio risk, opportunities, and compliance.

[3] Market Intelligence Feed

An curated newsfeed of market events, regulatory changes, and sector intelligence, each scored for relevance to the user’s active mandates.

[4] Workflow and Task Management

An internal task tracker with priority filtering, compliance-linked tasks, and mandate associations.

OUTCOMES

Reflections & Learnings

As a speculative concept, Nexus doesn’t have production metrics. But the design process produced artifacts and insights that demonstrate impact:

  • Produced a complete PRD with database schemas, API contracts, and build instructions that could be handed directly to an engineering team or AI coding agent for implementation

  • Designed a token-based theme system that supports full dark/light mode with smooth transitions and is re-brandable in under an hour

  • Demonstrated that AI-native interfaces (conversational sidebar) can coexist with traditional data-dense financial UIs without compromising either paradigm

What did I learn?

  • Data density is not the enemy, poor hierarchy is

  • AI provides a collaborative lens, not a replacement. It is a tool to be used like any other.

  • Domain immersion is non-negotiable for platform design. Reading into BlackRock's documentation on Aladdin became foundational in forming thoughtful product decisions.

Try it

Live prototype is shipped and available to test on the browser at: blackrock-wealth-management-concept.vercel.app

Last updated 12.09.25

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